Specialties: Tenant Representation, Tenant Consulting Group
Scope of Service Experience
Rene Soto serves as Senior Vice President with NAI Capital in Pasadena, exclusively representing tenants in the Tri-Cities and San Gabriel Valley markets. He specializes in strategic real estate planning and implementation. His strategic approach ensures his clients’ interests are represented in lease negotiations and real estate acquisitions. He helps tenants evaluate, strategize and develop their real estate plans. Rene is an expert advisor with a special emphasis on financial analysis and scenario modeling to achieve his client’s real estate goals and objectives.
Background & Experience
Rene has over 20 years of experience as a tenant advocate focused on tenant representation, providing his clients strategic advice in real estate planning and implementation. Rene recently joined NAI Capital from Lee & Associates. He began his real estate career in 1998 as a Tenant Rep Consultant. In 2002, he joined The Staubach Company. Since then, Rene has been offering his clients expert lease negotiations and solutions for acquiring real estate from a tenant’s perspective.
Previously, Rene held positions with Newmark Knight Frank and Charles Dunn.
2020 - Present - NAI Capital, Inc, Senior Vice President
2016-2020 - Lee & Associates, Principal
2011-2016 - Charles Dunn, Senior Managing Director
2007-2011 - Newmark Knight Frank, Managing Director
2002-2007 - The Staubach Company, Senior Associate
University of Maryland - Navy Campus Japan
U.S Naval Institute