How to Attract the Tech Industry to Your Office Building: 4 Ways
Recent years have certainly been no stranger to technology. In fact, if you stop and take a look around, it’s easy to see that technology is continuing to become even more intertwined that everything we do in our everyday lives. I mean, would you have ever guessed 10 years ago that it would be possible to unlock your smartphone just by using your face?
What’s more, trends in technology show no signs of slowing down and seem to be here to stay — in 2020 and beyond. With record profits in the technology sector, existing tech companies are continuing to grow and expand, and new companies are popping up every day.
As a smart commercial real estate professional, you’ve surely thought about how you’d like to have a larger slice of the technology pie. But how?
Here are 4 ways that you can help attract the tech industry to your space.
Make sure the layout works
Most often, technology companies are looking for a handful of specific features when seeking out office space. Typically, they are looking for office space that features large open areas, with a number of more private executive offices or suites and at least one large conference room.
Added bonuses include common spaces, such as a nice break room, a coffee bar, or even a recreational area. Tech employees tend to skew young, and they often work long or extended hours. Having some extra space where they can blow off steam can be a great way to set your space apart.
Pay attention to the amenities
Of course, outfitting your office space with the most desired amenities and features isn’t exclusive to attracting tech tenants — but they are certainly included in the masses! If your office space isn’t conveniently located to nearby shops, restaurants, gyms, bars and more, consider bringing some of these amenities on site. On-site cafes, fitness centers, and the like can be a great draw for desirable tenants. Be creative and think outside the box — and your bottom line will thank you.
Don’t discount the location
The adage “location, location, location” applies to your office space, as well. As mentioned earlier, tech employees tend to be younger — and they are also highly educated. As such, they enjoy a certain quality of life, and part of that is being able to work and play in trendy and hip neighborhoods. To attract tech clients to your space, look for office space that is conveniently located near downtown centers. Not only does this provide your tenants with the chance to find a great living space that is close to the office, but it also allows them the ability to quickly run out of the office for a quick break or to run an errand and still be able to get back quickly.
Is your office up to speed?
Connection speed, that is. A huge factor for tech companies is the connection speed in their office space. In fact, fiber optic speed has actually been reported to both make and break commercial leases. Be sure to know the capabilities and services of your building — because potential tech tenants will ask for details. Make sure that your building is up to speed with the latest technology if you want to appeal to this particular segment.
As with any other industry, the most important thing to do when trying to attract a tech tenant is to think about your audience. Pay attention to the layout and features of your space, as well as the amenities and connection speed offered. Once these details are up to par, you’re well on your way to securing a new tech tenant.