You have spent tireless hours obtaining listings, you've pushed yourself to expand your marketing techniques and now leads are starting to come in. However, no matter how many new, fresh leads you've gotten, if you don’t effectively follow up and nurture these leads, the sale may never blossom. It is important to be effective in your approach to following up on leads to eventually secure and close a sale. You may be thinking to yourself “ But I have closed plenty of sales in the past!”