As an NAI Global Member, offering your clients innovative, profitable solutions is key as we head into 2025. Solar Landscape’s new referral partnership gives you the chance to earn significant commissions while helping your clients maximize their property’s potential with rooftop solar.

Office and industrial—two commercial real estate sectors with very different circumstances currently, yet both operating in the same uncertain economy. We sounded out five industry leaders in office and industrial brokerage on what they’re seeing and what they expect in 2024 within their markets and sectors.

A property is only worth as much as a buyer is willing to pay for it. But how do you find that good quality buyer who’s the perfect fit for your property and willing to pay the price you want?

In commercial real estate, foot traffic indicates the number of people that visit a property location during specific times, how often they visit, and how long they typically stay.

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From COVID to inflation, brick and mortar retail faced dramatic pressures in recent years while constantly adapting to new constraints and proving its continued relevance. Now, with 2022 almost behind us, we dove into the data to try and predict what 2023 may have in store.

When it comes to widening your brokerage network, winning listings, and building your brand, a well-crafted “Broker’s Opinion of Value” – or BOV – is one of the most powerful marketing tools you have. A resume, pitch, reference, and calling card all in one, can open doors, clinch deals, and cement long-term relationships.

The Placer.ai Nationwide Office Building Index: The office building index analyzes foot traffic data from 800 office buildings across the country. It only includes commercial office buildings and commercial office buildings on the first floor (like an office building that might include a national coffee chain on the ground floor). It does NOT include mixed-use buildings that are both residential and commercial.

Back in the day, CRE property descriptions took a back seat in selling CRE because most deals happened in person. But now, the search for the perfect CRE investment has gone digital. One study showed 59% of investors started their property search online. Even among commercial buyers working with brokers, more than half still did their own internet-based exploration.

Commercial real estate offering memorandums (OMs) are a core component of any CRE sales process. Whether you’re raising money or brokering a deal, an effective OM has the power to attract the attention your asset needs. While PDFs have become the gold standard in CRE OM’s, their limitations are becoming more obvious as savvy brokers & investors gravitate towards harder data & control when it comes to their deals.

In a recent Deloitte survey, more than half of the commercial real estate brokers admitted that their firms lacked the digital capabilities to provide their clients with a more modern search and lease experience. And many still don’t have a clear understanding of the benefits being produced via the proptech industry. The digital tools you hear so much about in other industries, including AI, machine learning, and algorithms, have come to the commercial real estate market. But their adoption has not kept pace with their innovation.

As a society, it appears we’ve become quite obsessed with what others have to say about us--especially in the world of consumer-based business reviews. Qualtrics, a leading experience management company, recently published some eye-opening statistics about the power of online reviews. Consider this--91% of 18-34 year olds trust online reviews as much as personal recommendations, and 93% of consumers stated that online reviews influenced their purchasing decisions. With the Millennial generation quickly filling the ranks of Corporate America and starting their own businesses, you can surely expect that reviews will be used as part of their decision-making process.